Michael J. Bacich serves as the Assistant General Manager of Customer Relations and Marketing for Riverside Public Utilities (RPU) and is the Sustainability Officer for the City of Riverside.
His position oversees the management of business relations, public benefits, marketing, sustainability programs, customer service and field services related to metering.
Since 1999, Bacich has played an instrumental role in RPU’s marketing, media and public communications, public benefits, educational outreach, and sustainability efforts for the City. Bacich is in charge of directing and coordinating the implementation of the City’s progressive Green Action Plan, an 18-point plan that addresses the City’s sustainable goals for photovoltaic power, greenhouse gas reduction and efficiency.
Currently, he serves as the Region 6 Director of the American Public Power Association’s Demonstration of Energy-Efficient Developments (DEED) Board, representing California, Arizona, and Nevada. He is also a member of the Sustainable Communities Coalition, and serves on the board of ARC of Riverside County, a non-profit devoted to improving the welfare of those with developmental disabilities.
He is also a member of Public Relations Society of America, and the American Marketing Association and hosts a weekly radio show about sustainability issues.
In the community, he is a graduate of the Greater Riverside Chambers of Commerce Leadership Riverside class of 2005, and graduated with a degree in political science from the University of California, Riverside.